As you get a number of guest posts published, you’ll begin to see that each article will generate different levels of traffic and vary from one to another in their performance. That because each blog is unique, and each comes with their own set of targeted readers and followers.
Keeping track of the results each guest post is generating is the best way to further improve upon your guest blogging campaign. These results will help show you the blogs that you should continue to guest post for, and which ones aren’t worth your time. If Blog A has provided your website with a slew of new customers or promising leads while Blog B has generated only a handful or none, it’s an easy choice where you should be devoting your future efforts.
Measuring The Success Of Each Guest post
How are you supposed to know which guest posts are performing the best? Google Analytics is your best friend to do that since you can measure which blogs are generating the most clicks to your website, as well as how they’re stacking up to a number of different criteria.
- Comments – A great way to measure how readers are interacting with your guest posts is by tracking the number of comments that each post receives. Although this metric is not useful for all goals, it’s great for campaigns focused on raising brand awareness. It’s also perfect for campaigns trying to establish relationships with influential bloggers. Blog owners love engagement on their blogs, and will be more eager to work with you again in the future if you’re providing value through reader commenting.
- Traffic – One of the most straight-forward ways to measure the effectiveness of a guest post is by tracking how much traffic you get from each guest post. You can easily check this via google analytics where you can also see what these visitors did in your site.
- On-Site Engagement – How are visitors interacting with your site once they’re there? You can be receiving massive amounts of traffic from a blog without seeing any business-beneficial results. If you’re trying to increase your brand’s exposure, this can be good, but if you’re guest blogging campaign is focused on generating leads, low engagement figures can mean that you need to work on making your landing pages and website more easily-navigated
- Conversions – The ultimate measure of the success of a guest post is the conversion rate you’re seeing from its readers. Conversion rates can pertain to any action that you’re hoping guests will take, from simply signing up for your free newsletter to making a purchase or otherwise contacting your company. This will vary from business to business and from campaign to campaign. In the end though, the conversion rate is the ideal metric for campaigns aimed at generating leads.
By far, the easiest way to keep track of (and compare) the results of the different blog you’ve posted on is by organizing everything into a spreadsheet. By using Microsoft Excel or Google Docs to keep all of the tracked results in one place, you can quickly sort and see how your articles are stacking up against each other and your goals.
Although the most difficult part of your guest blogging campaign is over, your work is far from done. By measuring the results you get from the different sites you’ve guest posted on, you can better direct your future efforts. While it may seem difficult to track a myriad of different results from a varied assortment of sites, using tools like Google Analytics and different landing pages makes it easy for anyone to measure the performance of their guest posts.
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