Building a list of guest posting opportunities can be a time-intensive process if you’re spending your days scanning industry blogs and contacting site owners at random. Luckily, Google makes finding the right blogs to contribute to a whole lot easier through the combination of relevant search terms and knowledge of search operators. By taking advantage of Google search queries, you can find existing guest posts within your niche, as well as the guest post guideline pages of related blogs that are accepting guest posts.
Using Google To Find Existing Guest Posts in Your Niche
With Google queries, the inanchor command is one of the most useful tools for finding existing relevant guest posts. Inanchor allows you to find webpages that use your keywords as the anchor text for links.
By itself, this command will find webpages relevant to your business that are using your keywords as links, but it does not strictly identify guest posts. To do this, you’ll want to follow your inanchor search with another query term.
inanchor:”keyword/keyphrase” “guest post”
This search will find not only the pages that use your keywords as anchor text, but also that contain the words “guest post”. This won’t be 100% effective in narrowing the search, but will filter out the majority of unwanted results.
Some other query terms that you can follow the inanchor command with include:
- “guest blogger”
- “contributed by”
- “written by”
- “about the author”
- “author bio”
- “article written by”
- “written on behalf of”
- “guest post contributed by”
- “contributed on behalf of”
Finding Guest Posting Guidelines Pages
You can also locate guest posting opportunities by searching for blogs that are actively seeking guest posts. This approach doesn’t require the use of advanced Google search operators, but instead the right combination of search terms. One of the most effective examples is:
“keyword/keyphrase” “write for us”
A few other useful terms to follow your keywords with include:
- “become a contributor”
Searching for guest posting guidelines can provide a number of potential candidate blogs for your campaign, but it is not as effective as querying for existing guest posts. This generally holds true for two different reasons:
- Just because a blog says that they accept guest posts, doesn’t mean that they’re doing so on a regular basis. Basing your efforts on guideline pages could mean wasting energy trying to contact an unresponsive or unreceptive site owner.
- Searching for existing guest posts shows that the blog is in fact accepting guest contributions. Finding a site where competitors regularly post also infers that the blog is generating enough results to warrant continued efforts by the other guest bloggers.
The Power of ‘OR’
Google offers a whole plethora of other search operators that can help you find what you’re searching for a whole lot easier. One of the best for finding guest posting opportunities is the OR command. OR allows you to include multiple queries in one search. Without the OR command, each phrase would need to be found in the webpage. With OR, a blog’s page will show up in the results as long as it contains at least one of the terms.
inanchor:”keyword/keyphrase” “guest post” OR “guest blogger” OR “contributed by” OR “written by” OR “about the author” OR “author bio” OR “article written by” OR “written on behalf of” OR “guest post contributed by” OR “contributed on behalf of”
This search query would return all of the results that use your keywords as anchor text and contain at least one of the additional search terms. Using this approach is a powerful way to identify a large number of guest posting opportunities with minimal effort.
Using Google queries to find blogs that accept guest posts can save you significant amounts of time and research. Although guest posting guideline pages can help identify some opportunities, you’ll find much better results by searching for existing guest posts from your competitors. With the aid of Google’s advanced search operators, finding posting opportunities is simple no matter what niche you’re focusing on.
Image Source: Flickr