How To Write The Perfect Guest Post Pitch

When trying to get your guest post email pitches accepted, the blog owner or editor has the power to approve or reject your requests. To impress them, you want to show them that you are knowledgeable, resourceful and polite.

Oftentimes, email is the best way to contact these decisions makers, so it’s important to make sure you’re making the most of your opportunity. This means knowing how to create the perfect guest post pitch email (actually there is no perfect pitch email 😉 ) and continue communications to get your offers accepted.

Preparing Your Email

Composing the perfect pitch email is a key step in the guest blogging process. With the huge number of offers that many bloggers receive every day, it’s important for yours to stick out from the rest. Some great ways to help get your email read and your offer accepted include:

  1. Always use an email address from your own domain. This makes you appear much more professional. Stay away from free email providers like Gmail and stick with an account directly linked to your business.
  2. Make sure that you include the name of the blog/website in the subject of your pitch email, and make sure you refer to it within your message. Doing so makes your request seem more personal and less like an email copied from one blogger to the next.
  3. Include a few comments about recent posts on their blog. This shows that you’ve at least taken time to read through the blogger’s site. Bloggers are more open to accepting guest posts from regular readers.
  4. When writing your pitch, be sure to give the blogger an option of multiple topics to choose. Try to suggest 2-3 ideas each time. This can be done in your initial pitch email or in follow-ups with the blog owner.
  5. The topics you suggest should be relevant to your business, as well as to the blog you’re contacting.
  6. You should also provide bloggers with samples of your writing. The best way to do this is to showcase the most comprehensive guest posts you have had published so far. This will show not only your writing abilities and knowledge, but also that you already have experience with guest posting. Make sure that the posts you offer are credited to your name in the byline. If not, they’re of no use as the blogger has no way to verify that you wrote them.
  7. If you haven’t had any guest posts published yet, you can refer blog owners to your business blog. Provide a link to your blog’s homepage, but also choose a few of your best articles to link to as well.
  8. Before you hit send, always go back through your message to ensure there are no spelling or grammatical mistakes.

Communicating with Blog Owners

Many times, getting your pitches accepted will mean communicating back and forth multiple times with site owners. In addition to preparing the perfect pitch email, you should also:

  1. Write your emails in a friendly, casual manner. Most bloggers are normal, everyday people – there’s no reason to use formal language in your message. Instead, talk to bloggers politely like you would to a friend.
  2. Make sure you are exhibiting your knowledge. Through your communications you want to show bloggers that you’re an expert in your field and will be able to create top-notch content.
  3. When you get a positive response back from a blogger, be sure to confirm this with them. Let them know you’re working on the article and will send it shortly (if you don’t already have it written).

Take the Time to Find Out the Contact Point’s Name

Whether you’re writing directly to the blog owner or to the managing editor, take the time to find out the contact point’s name and use it when talking with them. This is one of the most important things you can do to build credibility and a personal connection.

A lot of bloggers won’t prominently display their names on their website, so it may take a little bit of research to track them down. Some great ways to figure out the names of bloggers and editors are to:

  • Look through the comments of popular articles on their blog and check if there are frequent replies by one person
  • Take note of names that commonly appear as the article writers
  • Some bloggers will use their names as part of their email
  • Check through their social profiles and the “about” or “contact” pages on the blog

If you’ve exhausted all of your resources and still didn’t find the blogger or editor’s name, a simple “hi” or “hello” will work. Stay away from addressing messages to generic titles like “webmaster”, “site owner” or “editor”.

What NOT to Do

On top of all of the things that you should be doing when pitching your guest posts, there are a few mistakes you should definitely avoid. A few of the these mistakes people make include:

  1. Never refer to the blog or website by its URL. This is very impersonal and will turn off most webmasters. Always address the site by its name as found in their logo, throughout articles or on their “about” page. In the rare case that you’re not able to find an actual name, use something like “Example.com” rather than “http://www.example.com”.
  2. Don’t ask them if they’re accepting guest posts. You should already know that they do as this was a crucial part of the blog prospecting process.
  3. Also avoid asking about their backlink policies. You should have also researched this during blog prospecting. The specifics about the links you can include in your article and byline should be stated on their guest post guidelines page.
  4. You should never give up. Even if a blog owner responds negatively to your pitches, always reply back and show that you’re really interested in contributing to their site. Make them understand that your post will be special compared to the normal requests they receive, and show that you deserve the opportunity to prove it!

Emailing blog owners and editors is the best way to pitch your guest posts, but you must be careful how you communicate with them. Many bloggers receive dozens of guest post requests each day, so you need to be sure to make yours stick out. By communicating with them effectively and directly, you can greatly increase your chances of having your guest post offers accepted.

Image Source: Flickr

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About Kostas Chiotis


Kostas Chiotis is the Founder and Head of Outreach at Iris Signals

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