Why Your Content Marketing Strategy Demands Infographics

Why Your Content Marketing Strategy Demands Infographics

As information and data gathering has become more accessible, we are faced with Big Data and a multitude of questions of how to deliver it. Millions of pieces of content are published onto the digital sphere every day and the information keeps piling up as the days go by.

Trying to collect the data, make sense of it, and deliver it in a way that is not only readable but also engaging is a challenge that even the most seasoned content marketers would balk at.

The Need for Infographics

Infographics are an amazing marriage of images and text where mountains of information are presented in a snackable format for immediate consumption.

Marketers are already in an uproar when it comes to the measurability of content marketing and tend to view Infographics with a skeptical eye. One thing that they need to understand with content marketing is that it’s a marathon, not a sprint.

There is much more to Infographics than what is perceived. Not only does an Infographic provide valuable facts and data but also manages to tell an engaging story to the customer. They are attention grabbing and noteworthy mediums of information which are more likely to engage the audience.

Consider the Numbers

About half the brain is dedicated to visual functions and 90% of information transmitted is visual in nature. The human brain treats images and text very differently. While text is processed in a sequential nature, an entire image is processed simultaneously. This means that an image can be read by the brain about 60,000 xs faster than text.

This number becomes especially important when you consider that the current attention span of the average internet user is only 8 seconds. In addition, a user will only spend about 15 seconds on your website in which you need to capture their attention.

They Drive Traffic

Infographics have grown considerably as an effective content marketing strategy. This mini revolution occurred within the short span of 2 years where search volumes for Infographics shot up by 800%.

In addition, those who use Infographics gain traffic at a 12% higher rate than those who don’t. Another statistic to consider is that a high quality Infographic is 30 times more likely to be read as compared to a text article. People like visuals and it’s time to start delivering them.

Virality

Virality is perhaps most easily achieved when dealing with an Infographic. While images and videos do go viral, the factors that govern their virality are more reliant on chance and are generally uncontrollable. When it comes to Infographics; however, you get to pull some of the strings.

To measure the virality of your Infographic, all you need to do is embed a code and track its presence as it makes its way around the internet.

Share Complex information

No matter how common your industry is, there will be aspects that may not be easily understandable by the layman. Through Infographics, you can delver complex information in an easily understandable way. They allow you to break the information down into digestible pieces and help the reader understand the content in an easier manner.

Infographics and SEO

As traffic and social shares of your Infographic increase, this will definitely have a positive effect on your SEO. The Page Rank algorithm will as a result rank the site higher in its organic results.

Blog Engagement

Infographics tend to gain popularity when they piggyback on blogs that support the data. Creating an Infographic therefore will have dual effect. Sharing the content on your blog will definitely increase traffic to the blog and will lead to an increase in readers.

On the other hand, sharing the Infographic on other relevant blogs will allow you to bank on the credibility and popularity of the blogger and gain traffic from there which will be directed to your website.

In conclusion

Infographics are a visual strategy that can no longer be ignored by marketers. The major concerns that marketers faced were that of measurability and feasibility. The numbers however show that the returns on an Infographic are much higher than the expenditure involved.

In addition, embedding codes facilitates measurability, allowing marketers to track how the Infographic has led to increases in conversion rates.

If you are still at a loss when it comes to Infographics then you can simply hand your worries over to us. Our Infographic promotion services make use of multiple resources and our vast network of bloggers to increase the outreach of your Infographic. Check this page for more details.

About Kostas Chiotis


Kostas Chiotis is the Founder and Head of Outreach at Iris Signals

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5 Comments
  1. Hi Kostas, thanks for sharing this post. I experimented with infographics a few months ago. I posted a different one for 7 consecutive days, a blend of my own and republishing others. It doubled my traffic!

  2. Fantastic Post Kostas! I’ve been playing around the idea of making an infographic for a while now, and this post has made me plan it into my schedule for definite!

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