Supercharge Your Website’s Exposure and Brand Awareness through Guest Blogging

If your business is looking for new and effective ways to reach out to your audience, launching a guest blogging campaign may be the smart move. Guest blogging is a great way to create a steady flow of traffic to your website. It can also be a huge asset when trying to increase brand awareness.

In order to implement your campaign successfully, you’re going to have to spend some time planning the steps out. You should understand the entire process before taking action and mold every aspect towards reaching your objective. Just like any other goal of a guest blogging campaign (check this post to see the other benefits of guest blogging) , stretching your reach further into your market will require a custom-tailored approach.

Cast a Wide Net

When it comes to blog selection, you want to expand your reach as far as you’re able. Sure, building personal relationships with top site owners can pay off down the road, but if you are trying to build traffic you want to reach as many people as you can, as quickly as possible. This means creating a list of numerous websites both within your niche and directly related to it. You don’t want to waste time on low-quality blogs, but you also don’t want to solely focus on the best-of-the-best.

Traffic is Important

When deciding which specific blogs to put the majority of your efforts to, you need to consider how much traffic they have coming in. Even with highly converting traffic, a blog with few visitors will be much less effective at increasing your sales than one that doesn’t perform as well but delivers many more readers. There are a number of resources to help you find out how much traffic a website gets, including Google Trends and Alexa rankings.

Include a Strong Call to Action

Perhaps the most important facet of the actual guest posts is the call to action. Viewers have made it to your article to find a solution for whatever situation you are providing information on. Be sure to include a strong call to action which will encourage them to visit your website to find out more information or for solutions. Without one, most traffic will hit the back button rather than pushing forward to your link.

The byline is one of the most common places for your call to action, as you can normally link to your website there. It’s important to ensure your byline is creative, appropriate for the article and powerful. With a weak or poorly constructed byline, little traffic will make it your way.

Use Targeted Landing Pages

One of the biggest mistakes that marketers make with their guest blogging campaigns is in the way they handle the traffic from the articles. Don’t link directly to your products or services page – instead direct visitors to a landing page that is ultra-relevant to their interests. A campaign trying to attract as much traffic and brand awareness as possible will be posting in several niches which are similar, but not the same. Having different landing pages focused on each different group of potential customers will greatly increase success.

Post Often and Track Results

If you want to ramp up traffic and brand awareness, you need to ramp up your marketing reach. Rather than trying to focus on a blogger’s influence, you should be taking a closer look at your posts’ performance. Create as many posts as possible, for as many different quality, related blogs as you can, and keep an eye on the results. Be sure to track everything – by determining which websites are bringing you the biggest increases in traffic, you can focus your efforts more efficiently.

Building traffic to your website is easy with guest blogging. Through an effective and strategically planned campaign, you can greatly increase your brand awareness. The key to maximizing results is a getting your posts out there and tracking results. Over time, you can hone your efforts to vastly increase the number of people who encounter your business.

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About Kostas Chiotis

Kostas Chiotis is the Founder and Head of Outreach at Iris Signals


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