The further that you progress in your guest blogging campaign, the most important that tracking your results will be. When contacting blog owners with your guest post pitches, making note of who you’ve messaged and how they’ve responded is vital to your success. Not only can accurate recordkeeping prevent you from hurting your chances of getting your offers accepted, but they can also greatly improve your future attempts.
Use Microsoft Excel or Google Spreadsheets
One of the best ways to keep all of the details of your guest blogging campaign together is through the use of spreadsheets. They can be beneficial during all stages of your efforts, but they’ll definitely come in handy when keeping track of your correspondence with blog owners.
If you have Microsoft Office installed on your computer, Excel has more than enough flexibility to accurately store and sort your post-pitching progress. If you don’t have Office, Google offers a number of great tools, including the cloud-based Google Docs spreadsheet app.
Keep Track of Which Bloggers You Contact and Who Responds
Your spreadsheet will be used for far more than to just list your target blogs. You’re going to keep detailed track of the contact attempts you make, the blog owners who write back, and other tidbits of information – like whether you pitched your guest post through email or social media.
There are two main reasons why you want to be tracking how you contact blog owners and their responses are:
- So that you don’t contact the same person twice. The greater the number of blogs that you’re trying to contact, the easier it is to have mix-ups along the way. Mailing a repeat (or even slightly different) pitch to a blogger is a nearly certain way to be considered spam in their eyes.
- Even more importantly, you want to keep track of what works. Your tracking spreadsheet will allow you to generate better results with your future guest blogging campaigns through optimization. Thanks to your notes, you’ll see which tactics for building relationships with bloggers work, and which ones just waste of time.
Follow Up with Bloggers Who Don’t Reply
In order to maximize your success rate, you’ll want to make sure you’re following up with bloggers you haven’t heard back from. Sometimes bloggers just miss emails – it happens. Your second message may just do the trick and wind up on their radar.
In addition to shooting off follow up emails to blogowners, you should also be tracking each of these attempts in your spreadsheet. These entries should be just as detailed as your initial message because in the long run they’re just as important.
Not every blog owner is going to message you back after your first contact attempt. In fact, some bloggers may never respond – regardless of how hard you try. You don’t want to message any one blogger too frequently, no matter how good your intentions. If you come across as annoying to a blogger, it’s highly unlikely they’ll consider your guest post requests in the future. Being a pain is definitely one of the wrong ways to ask for a guest post opportunity.
Sometimes blog owners are interested in your content, but they just don’t have any free opportunities available at the time. By keeping in contact regularly (but not too frequently), you can stay fresh in their mind for when a need for content does open up down the road.
Having well-designed spreadsheets in place to track your results are paramount to running a successful guest blogging campaign. Keeping track of your contact with bloggers is easier said than done though. Luckily, with tools like Microsoft Excel and Google Docs this progress becomes much easier. By tracking your results and noting what works and what doesn’t, you’ll be able to stick with only the most result-generating tactics for future campaigns.
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