Generating Leads through Infographics

 

Up until now we have been processing 97% of data through visual aids. Alphabets came into being about 5500 years ago. And while that is by no means a short amount of time, it does pale in comparison to the use of visual imagery for the understanding data.

Our brains are hardwired to understand visual data in a much better way and interpret it much faster than text.

We’ve talked a lot about how Infographics are the best thing since sliced bread when it comes to delivering bite sized chunks of complex data to the end user. Infographics, however, are much more than just mediums for data sharing. In fact, using the right tactics, these can become effective tools when it comes to social shares and lead generation.

Build the Infographic

A great Infographic is a marriage of data and design and if you drop the ball on either one of them, your Infographic will fail.

In terms of design, you will not only be required to think about the elements that you’ll be putting onto the page but also the various technical factors that will come into play post delivery.

If you are low in budget there are a lot of services you can use to create an Infographic from scratch such as Piktochart, Easy WebContent Presenter, and Venngage. You can simply browse through their gallery of templates to generate an infographic or make use of their tools to create one from scratch.

You can usually create these for free but a download may cost you some amount of money. In this case, shelling out about $20 per month for Infographics isn’t a bad deal. One factor to consider is that your Infographics should also render accurately on mobile devices and tablets.

Promote On Your Blog

Now that you’ve built your Infographics, you will need to bring it out to the rest of the world. The easiest thing and the very first step to take is publishing the Infographic onto your own blog or site.

This method is great as it will fulfill two different purposes. Not only will it be a stand in blog post but it will also add additional sharable content onto it. The social share buttons on the page will also help increase the reach of the Infographic.

Create a Social Preview

Infographics are typically vertically oriented. The long form version of the Infographic makes for an incredibly miniscule thumbnail which doesn’t really attract the eye.

Add to that the standard thumbnail resolutions of popular social networks. If you choose to share your Infographic on twitter the resulting thumbnail will be immediately compressed to 500×250 pixels. This is where you will need to be more proactive with your thumbnail. To make the thumbnail engaging and the content more visible, focus on the most engaging part of the Infographic and create a new smaller image which fits the specified dimensions. This smaller image will encourage an increase in click through to your blog where the Infographic was originally uploaded.

Start Sharing

At this point you will have to determine where the content in question can be shard and what the relevant platform for it will be. If you have official social pages, then these are a great place to start. In addition, you can even start sharing them onto Infographic sites such as Visual.ly.

Blogger Outreach

This method of sharing Infographics is perhaps the most effective one in terms of generating leads. Embedding a code into the Infographic and asking bloggers to share it onto their site is one of the most effective ways of reaching out to your target market. This way you get to bank on the popularity of other bloggers.

Make sure that you only reach out to bloggers that are relevant to the content that you have set up in your Infographic. You can either create the post for them or allow them to create the content surrounding the blog. Make sure that you always create unique content for every blogger that you reach out to.

Use Reliable Sources

While Infographics are incredibly visual, they are also great data sources. The numbers however need to be backed by some solid research. Adding a list of sources at the end of the Infographic is the ide3al location for these sources.

Source URLs aren’t the best when it comes to formatting and display which is why you need to make the area as uncluttered as possible.

In Conclusion

Generating leads through Infographics seems like a rather vague concept in the initial stages but accurate design and delivery methods can help determine the success of your Infographic. Sharing content on multiple platforms, blogs and citing reliable resources is crucial to its success. If you want an all-round solution for lead generation, and want infographics to play an important role in your lead generation campaign, get in touch with us, and we will make it happen through our Infographics Promotion Services.

 

About Kostas Chiotis


Kostas Chiotis is the Founder and Head of Outreach at Iris Signals

6 Comments
  1. Kostas,

    I love infographics and have used them on my blog a few times.

    I would love to make my own as that way I would be the first to put it on my blog. This way other people would not have seen it prior to seeing it on my blog.

    I have thought about making an infographic and am planning on doing it in the future.

    Good information.

    Dee Ann

    • Thanks Dee, you should certainly start creating and sharing infographics, actually even if the infographic is republished is a great way to add content to your blog with minimal work (it’s advisable however to write a short article as supportive content)

  2. Oh nice tip on the social preview! I will definitely bear that in mind!

    • Hi Sarah, a preview image of the infographic really helps a lot in getting more people to click and actually visit your page!

  3. Great tips. I love sharing infographics. Most of the time, when I find ones that suit my audience, I pin them onto a Pinterest board. It seems lots of folks like to re-pin them as well.
    🙂

    • Thanks for taking the time to comment Debra, Pinterest is certainly a great place to share infographics and any visual content!

Leave a Reply to Sarah Burke Cancel reply