Whether you’re an English major or a blogging hobbyist, chances are you are making the very same mistakes when it comes to blogging. Writing on the internet is a completely different ballgame. Gone are long form stories that demand the reader’s attention for minutes or hours on end.
In this age of snackable content, users are looking for content that will deliver them with value in the shortest amount of time.
Blogging mistakes don’t just hurt your popularity, but also authority, profits and SEO. Considering the high price to pay when it comes to blogging mistakes, it’s important to understand what works on the internet and what doesn’t.
Writing for Mass Appeal
On the internet, you can reach out to just about anyone and it can be tempting to write an all encompassing piece of content that will work for everyone. The problem is that you cannot truly provide value when trying to please everyone. This will only result in diluted content which won’t completely cater to the needs of the users.
A personal narrowed down touch is crucial when writing a blog post. Write to a specific person when addressing a problem. Imagine them in your head and deliver the content.
Writing a complex blog post may seem to be the epitome of sophistication and expertise. On the contrary, what is truly demanded is simplicity. Try not to overcrowd your posts or make them too complicated to understand.
Users aren’t going to spend any time trying to decipher whatever has been written down. If they can’t understand it, they’ll find the information elsewhere.
Thinking That Users Read Content
Statistics show that only 16% of users actually read entire posts word for word. This means that about 84% of users that visit your blog post never really read it.
This is only somewhat true. What readers want today is to get the crux of the idea rather than the entire thing.
This is why it’s always a good idea to have lots of bullets and sub headings in your posts. This makes it easier for users to skim through and gain the main points of the content.
Trying to Sell Something
This is considered to be an annoyance for users. The reason they visit a particular blog is to gain value that they cannot receive elsewhere. The purpose of the blog should be to provide that value and nothing more. The minute you start touting a product, your users will simply head over to another that will deliver information without the salesman’s pitch.
Not Including a Call to Action
Neglecting to add in a call to action is yet another error. While you don’t want to be bluntly selling items in your blog post, you do need to add a subtle call to action that will entice a response from the user. Whether it’s as simple as sharing or linking a post or even following a link towards a product purchase, a call to action cannot be amiss within a blog post. Use our blog promotion services if you truly want to utilize the power of a well-placed call to action (see what I did there?).
Failure to Provide an Image
Images capture the attention of the target audience in a unique way which cannot be achieved through simple text. The image immediately grabs the attention of the user and helps them determine whether or not the blog will be worth reading.
If you cannot obtain stock photography, then there are a lot of images that you can use under the Creative Commons license for personal use. These images can be typically foundon Flickr. When adding an image to your blog post, make sure to credit the photographer or creator of the image.
Ignoring Blog Comments
Your readers are a goldmine in terms of criticism and reviews. Your ultimate goal is to deliver value to them. If you fail to listen to them through their comments, you will never be able to deliver the kind of content that they demand.
Ultimately, there are a million ways to do it wrong and another million to do it right. Implement the best practices in the initial stages but ultimately try to experiment with the content to reach a result that best works for your target audience.